Meet the Belgravia Board and Executive Leaders
The Belgravia Group Board and Executive Team leads a talented and dedicated team of people across its businesses.
Board of Directors
Geoff Lord
Chairman and CEO Belgravia Group
Geoff’s career started in 1965 with the Ford Motor Company. In 1973 he joined Henry Jones IXL and in 1978 was promoted to the Board.
He was a Director of several companies associated with the Elders Group until 1992 including Elders IXL and Foster’s Brewing. In 1985 Geoff started a new public company known as Elders Resources Limited and was appointed Chief Executive and Deputy Chairman.
In 1990 Geoff retired from Elders Resources going into business for himself creating the Belgravia Group, a privately owned investment group. Belgravia employs some 10,000 people today. He is also Chairman or Director of several public listed companies including Ex-Chairman and Founder of UXC Limited – Australia’s largest IT Services Company.
His Sporting passion is demonstrated through his companies and his continued involvement with Sport, including: Director/Chairman of Hawthorn Football Club from 1986 to 1994 (Life Member) (4 premierships; Founder & Chairman of Melbourne Victory 2004 – 2010 (Life Member) (2 Premierships)
Owner of Belgravia Group, Including Belgravia Leisure (200 + centres); Genesis Health and Fitness Clubs (70 + gyms), Novofit, JUMP! Swim Schools (65+ locations) Australian Sports Camps, Sports Community, Belgravia Kids, Belgravia Apparel, Bizwear Corporate Clothing, Profile Corporate Clothing (NZ)
Education:
MBA (Distinction) (Melbourne), BEc (Hons) (Monash), FIDA, ASIA
Executive Team
Further information on the Executive Team is below in alphabetical order.
David Clarke
CEO Belgravia Finance
David joined Belgravia in 2005 with 20 years banking experience with St. George and National Australia Bank specializing in equipment finance. His experience allows him to leverage his strong relationships with larger lenders whilst providing more personalized service to clients. Established in 2000, Belgravia Finance is a boutique financier and broking firm, offering a comprehensive range of financial solutions.
Don’t be hesitant to spread your credit risk.
Mark Collins
CEO JUMP! Swim Schools
Mark has worked in the aquatics and recreation industry for the past 17 years across a number of different roles in aquatic facility management and consulting. Through these roles Mark has had involvement with the design and management of facilities throughout Australia and is passionate about good design, best practice, customer experience and staff development. Mark’s most recent position was with Glen Eira City Council as the General Manager Recreation and Leisure and he is also currently the Chairman of the Australian Leisure Facilities Association (ALFA).
Nick Cox
CEO Belgravia Leisure
Nick has over 25 years’ experience in the aquatic and recreation industries. During his time at Belgravia Leisure, Nick has focused on increasing access to our services, engaging the community and delivering innovative programming, all within a strong financial framework. Prior to this role, Nick was Chief Operating Officer of YMCA Australia and General Manager with Maroondah City Council, one of Melbourne’s most vibrant growth areas. Nick is a member of the Australian Institute of Company Directors, Director of Physical Activity Australia and Chair of the AUSTSWIM licensing committee.
Tim Horskins
CEO Novofit
Tim has over fifteen years’ experience in the fitness industry. He played a strategic role in negotiating and managing the merger of The Fitness Generation and Summit Fitness successfully transferring all existing brands and suppliers to the new entity, Novofit while also acquiring new brands and growing the business. With The Fitness Generation Tim had several senior management roles including Chief Financial Officer before being appointed Chief Executive Officer. Tim has previously undertaken senior management roles at Ernst & Young both in Melbourne and in London, England working with and advising a large client base in a wide range of industries. He also held an executive management position with a venture capital funded IT company.
Alex Lord
Executive Chair, Belgravia Activities
Alex Lord is an Executive Director at Belgravia Group, where he builds, backs, and scales businesses across outdoor education, performing arts, sport, and vocational training. His focus is simple: take good ideas, put structure and people around them, and grow them into something meaningful (and profitable).
Alex started his career in hospitality with Hilton Hotels in Japan, before returning to Australia and joining the family business. Since then, he’s worked across nearly every corner of the Group — from operations to corporate services — and now operates at the intersection of strategy, partnerships, and execution. He spends most of his time helping CEOs win, shaping new ventures, and making bold bets on where the Group should play next.
His current focus is on building scalable platforms across the portfolio — creating repeatable models, strengthening leadership, and connecting products, customers, and channels in smarter ways. He is particularly interested in how education, experiences, and community-based services can come together to create long-term, sustainable growth.
Alex’s style is direct, commercial, and a little unconventional. He believes in clear targets, fast decisions, and accountability — but also in creating energy, culture, and momentum inside teams. He’s as comfortable in a boardroom as he is on-site, working through the detail or helping bring a new idea to life.
Outside of work, Alex enjoys playing drums and recording in his hobby studio, and spending time with his wife Yayoi and their three kids — usually somewhere between a sports field, a studio, or planning the next trip to Japan.
His guiding principle: build things that last, keep it simple, and answer the call.
Ian Jensen-Muir
CEO Belgravia Health and Fitness
Ian has over 25 years experience in Retail both locally and internationally in Singapore, USA, and Germany. Ian worked for Mobil Oil Australia (ExxonMobil) for over 20 Year, cumulating in running the Australian Retail operations (Mobil Quix) reporting to the board.
Brett Nicholson
Group Financial Controller Belgravia Group
Brett joined the Group in 2001 and is responsible for coordinating the finances of the Group and ensuring Company Secretarial matters are adequately disclosed.
Mark Rendell
CEO BK’s Gymnastics
Mark has over 25 years’ experience working in the sports industry, including Chief Executive Officer of Gymnastics Australia, Chief Executive Officer of Football Federation Victoria and was the first Chief Executive Officer of Bowls Australia Inc, the merged body of the former men’s and women’s national bodies from its formation in 2002. Mark completed a sports science degree at Wollongong University in 1993 and in 2014/15 completed the Melbourne Business School AIS Performance Leaders Program. He was the Oceania Representative on the International Gymnastics Federation (FIG) in 2017 and has held numerous voluntary positions including working with the headquarters staff for the 2006 and 2002 Australian Commonwealth Games Team in Melbourne and Manchester and the 2004 and 2000 Australian Youth Commonwealth Games teams.
Chris Radin
CEO Belgravia Apparel
Chris Radin has over 30 years experience across equipment rental, capital equipment, industrial and retail markets; including over 20 years in senior executive and managing director roles.
Lauren St Clair
CEO Belgravia Academy
Lauren brings over two decades of seasoned leadership and executive expertise to the realm of learning and development. Her distinguished career boasts a diverse portfolio encompassing pivotal roles in human resources, training and assessment, instructional design, change management, cultural transformation, and organisational development.
With an illustrious career path that has traversed numerous sectors, including banking and finance, aviation, customer contact centres, non-profit organisations, industry associations, emergency services, vocational education within schools, and employment services, Lauren has cultivated a wealth of versatile experience.
Lauren’s track record is a testament to her exceptional ability to establish industry-leading operations from the ground up and transform training initiatives into profitable endeavours. Her approach seamlessly blends conceptual thinking with strategic management, expertly aligning team objectives with overarching organisational strategies to elevate any business into a thriving and prosperous enterprise.
Scott Taylor
CEO Australian Sports Camps
As a working parent, finding active and worthwhile things for your children to do in the school holidays is often a struggle so thank goodness for Australian Sports Camps. But ultimately, helping and inspiring children to love sport is what motivates Scott Taylor, the Managing Director of Australian Sports Camps.
Being part of a successful national sports coaching organisation that has operated for over 35 years, Scott has helped expand the business with the acquisition of Community Sports Camps and has been instrumental in growing the number of sports camps offered by ASC from 200 to over 350 per annum in under 3 years. Also, the range of sports offered has been expanded through a new partner program initiative introducing sports like sailing, horse riding, golf and rock climbing to the ASC training camp offering.
Before joining Australian Sports Camps, Scott gained invaluable business experience with a diverse range of national and multi-national companies including AMCOR, Canon and Ricoh, holding several key management roles across operations, marketing & sales. In his personal sporting life, Scott has learnt to master a wide variety of sports and skills and continues to train in martial arts holding two black belts and previous national competition placings.
Scott has a Master’s Degree in Business Administration and a Graduate Diploma in Marketing, both from Monash University in Melbourne.
Richard Thornton
CEO, BOE
Richard has worked in the outdoor industry for 30 years. He is an absolute believer in the value of outdoor education for all young people, now more than ever. Prior to becoming the CEO of Belgravia Outdoor Education, Richard was CEO of The Outdoor Education Group, Australia’s largest provider of outdoor education, CEO of UK Sailing Academy and Deputy Director at The Prince’s Trust UK. He is Chair of Outdoors Victoria and previously chaired AIAAC, the UK’s lead body for safety in adventure activities.
Ceinwen Evans
CEO, Belgravia Arts
Ceinwen is an accomplished executive with over 17 years of experience spanning multiple industries, with a strong focus on customer strategy and business transformation.
After completing a Bachelor of Sociology and Political Science at the University of Queensland, Ceinwen relocated to Melbourne to begin her career, joining a global media agency within its digital and performance division. From there, she built deep expertise during a pivotal period of change, contributing to the evolution of digital and eCommerce from emerging technologies into core business functions. This experience shaped her ability to lead transformation across established organisations, embedding modern, customer-centric operating models.
With a lifelong connection to the performing arts, Ceinwen began her journey in dance studios as a child and became a certified dance instructor at just 18. After several years of teaching, she has now come full circle—returning to her passion with a clear vision to elevate and reimagine the arts sector, and to reignite a broader cultural appreciation for its value in society.
Edward Miles
CEO, Belgravia All Star Group
Edward is the CEO of the Belgravia All Star Group and a long-term architect of cheerleading’s growth and legitimacy in Australia. With more than a decade of leadership across the sport, Edward’s focus has consistently been to elevate cheer through high-performance standards, robust governance, and a participant-first culture that keeps young athletes safe, supported, and inspired. His impact spans national and global influence — having previously served as Chairman of the Australian Cheer Sport Alliance, currently the President of the National Federation (Australian Cheer Union), and as a contributor on international boards and committees across the International Cheer Union and the International All Star Federation. As Australia’s first Premier National Team Coach at the World Championships, he also helped set the benchmark for what “world-class” looks like for Australia.
Today, Edward’s vision is to build an integrated, values-led All Star ecosystem where athletes can start, stay, and thrive—supported by exceptional coaching, consistent education, and professionally run venues that feel like home for families and communities. He believes the future of the industry depends on doing the fundamentals brilliantly: disciplined operations, coach development, clear standards, and scalable systems—while still protecting the spirit of the sport that makes cheer transformative. Under his leadership, Belgravia All Star Group is positioned to grow participation, strengthen the athlete experience, and contribute to the broader Belgravia mission of getting more kids active—by making cheer accessible, legitimate, and aspirational in every community it reaches.