A new Genesis for Victoria helps local franchisee fill local market gap

Genesis Mickleham Franchisees

The Genesis Health + Fitness network is welcoming a new site to the group in Victoria under the management of new co-franchisee, Michael Knight (pictured left in photo above).

The club is located in Mickleham, an area underserviced by full-service gyms according to Michael, who has been a local for eight years.

“It was because of my passion for fitness and health that I was very aware of the lack of services like this in the Mickleham area – so I feel very confident about the local opportunity,” said Michael.

“There’s a big difference between a gym and a full-service gym and the response from the local community already has shown me they agree.”

The $2 million 24/7 club opened late September and features a small group training Coaching Zone space and Reformer Pilates studio among its long list of features.

A successful entrepreneur, Michael said the decision to choose a franchise to take advantage of the local market gap and follow his passion for health was a no-brainer.

“The support we have had has been absolutely amazing. Without the guidance of the Genesis team, I would be wheel spinning at times.

“Genesis is an Australian prestige brand that has a great story and mission statement and it was the clear choice.”

Genesis Health + Fitness CEO Ian-Jensen Muir welcomed Mickleham and the new franchisees to the network.

“We are so happy to have Michael and the other co-franchisees on board,” said Ian.

“They have embraced the new site with a great level of enthusiasm and there is no doubt Michael’s skills in people, sales, business and marketing will transfer well into this venture, benefiting the local community and the Genesis brand.

Genesis Health + Fitness Mickleham features Reformer Pilates, Coaching Zone, yoga classes, sauna, strength and conditioning equipment, fully equipped Cardio Studio, a functional training space, personal training and unlimited 24/7 access.

For more information visit: https://www.genesisfitness.com.au/franchise-opportunities